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Video: J.Cole interview with IllRoots.com
June 29, 2010


In Chicago for the Heineken Inspire show at The Ravenswood Event Center, iLLRoots.com spoke with J.Cole about his recent video and his upcoming album.   J.Cole is gonna be something else.  On one side, you've got the rappers who work so hard at making buzz and marketing and handling "business" they forget the people who are listening, and then you have a few laid back in-the-cut type dudes like this who let their creativity speak for itself.  I haven't seen any b.s. over-the-top Diddy marketing, I haven't seen any annoying MTV commercials for his upcoming album, and most importantly he doesn't have a crew of thirty other people trying to get on, flooding him off the stage.

You can't say "J.Cole is the next [insert influential artist name here]" because this kid's in a lane all his own.


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