The IC’s have dropped a couple promos for their upcoming documentary “Checkmate”. If it’s anything like “BODEGA!” I’m all in, and you can DEFINITELY expect to catch it here on HoodHype.

Off the Internets Celebrities’ site:

The good/bad thing about promos (on TV or otherwise) is that the science of ratings is inexact. Trailer-makers and promo-producers can never take the full credit or full blame for the size of an audience (or lack thereof). It’s basically viewed as a can’t hurt type of format. Promos get a lot of scrutiny (sometimes too much) because they’re often the first chance that the audience has to look at the actual show.

I just want promos or commercials I make to leave the viewer with the same feeling I get from watching a good trailer in the theater: Damn, I’d like to see that movie.

Failing that, I’d settle for a WTF.

In any event, the above promos are two jokes that I liked a lot from the footage we shot for our new doc that didn’t fit in the final cut. Or maybe they’re in the final cut. Or maybe I’ve said too much.

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